Digital Journeys

at The Shard

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14 September 2016

Watch Digital Journeys live from The Shard

Digital Journeys 2016 - Back to Basics

Back to Basics

Marketing in the post-digital era

Advertising and marketing is, as much as it has always been, about your audience. That and the idea that enables your message to penetrate their world. So what should be at the core of your marketing? Strategy. Digital allows us a deeper understanding and ability – but how do we market effectively in an increasingly information-rich and technological world?

Join thought leaders from Google, Microsoft, YouTube, HubSpot, Jellyfish and more, for a day of digital marketing inspiration.

Let’s forget what we think we know for a day. And rebuild our thinking, together.

  • 01

    inspirational day

    in The Shard

  • 10

    guest brands speaking

    inc Google & Microsoft

  • 150

    limited places

    register now

Back to Basics - The Speakers

Thought leaders come together to help you forget what you think you know and strip marketing back to basics.

  • Matt Bush

    Matt Bush

    Director of Performance
  • Dave Coplin

    Dave Coplin

    Chief Envisioning Officer
  • Gareth Case

    Gareth Case

    Marketing Director
  • Matt West

    Matt West

  • Dave Trott

    Dave Trott

    Advertising Creative, Author and Agency Founder
  • Charlotte Morton

    Charlotte Morton

    Head of Creative Agency Relationships
  • Thomas Schmidt

    Thomas Schmidt

    VP Product Marketing
  • Jeremy Waite

    Jeremy Waite

    Strategic Marketing Evangelist, EMEA
  • Julie Jeancolas

    Julie Jeancolas

    Head of Agencies, Media Buying Solutions
  • Julie Jeancolas

    Ian Stanley

    EMEA Marketing Director
  • Julie Jeancolas

    Phil Draper

  • Julie Jeancolas

    PR Smith

    Consultant, Author & Founder of SOSTAC ® Plans
  • Joe Windels

    Joe Windels

    VP Marketing
  • Monica DiBartolo

    Monica DiBartolo

    Email Marketing Director
  • Simon Kingsnorth

    Simon Kingsnorth

    Global Head of Digital Marketing
  • James Parker

    James Parker

    Head of Data

Digital Journeys 2016 guests

“The speakers were excellent – a high calibre of engaging individuals”

Louise Nickson, Marketing Director, Experian
Digital Journeys 2016 guests

Back To Basics - The Agenda


Coffee & registration



Greg Roberts, Business Development Director, Jellyfish


Out-think Your Competition

Dave Trott, Advertising Creative, Author and Agency Founder


Google: Audiences for Search Advertising

Matt Bush, Director of Performance, Google


Knowing and Influencing your Audience

Thomas Schmidt, VP Product Marketing, Brandwatch


Coffee break


Word of Mouth Gets LOUDER

Matt West, CMO, Feefo


Marketing Made Simple: Survival of the Fastest

Jeremy Waite, Strategic Marketing Evangelist, EMEA, IBM


Panel: A New Era: Automating Customer Choice

Ian Stanley, EMEA Marketing Director, HubSpot

Jeremy Waite, Strategic Marketing Evangelist, EMEA, IBM

Phil Draper, CMO, dotmailer

Chaired by Monica DiBartolo, Email Marketing Director, Jellyfish




Panel: Spearheading Marketing Transformation: Lessons Learned

Gareth Case, Marketing Director, UK & Ireland, CSC

Joel Windels, VP Marketing, Wandera

Simon Kingsnorth, Global Head of Digital Marketing, Citi Private Bank

Chaired by James Parker, Head of Data, Jellyfish


The Death of Digital

Dave Coplin, Chief Envisioning Officer, Microsoft


Coffee break


CTRL + ALT + DEL: Taking Data back to basics

Julie Jeancolas, Head of Agencies, Media Buying Solutions, Google UK


The Cultural Impact of YouTube

Charlotte Morton, Head of Creative Agency Relationships, YouTube


Creating the Perfect Digital Marketing Plan

Consultant, Author & Founder of SOSTAC ® Plans, PR Smith


Champagne reception

Join us at The Shard for a day of marketing inspiration from industry leaders and our own in-house experts.

We’re going back to basics - we want to remind marketers that the core of their strategy is marketing.

“I’ve been coming since the first year. It’s incredible what you can learn in one day – very inspiring!”

David Cos, Marketing Manager, Legal and General