The·Shard·London

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20·07·17

Join us for a free day of digital innovation at Digital Journeys

As exponential technology advances into a new era, how will machine learning impact your entire marketing structure?

Register now for Digital Journeys: Sixth Sense, where the worlds of machines, emotional intelligence and creativity collide.

Deep Learning

More and more brands are adopting deep-learning algorithms, making it quicker to automatically analyse complex data.

With artificial intelligence at our fingertips, we look at the role of humans and technology in marketing going forward. At what point do we step in and decide what to do with the data provided? And will machines ever be capable of mimicking that sixth sense – perception and intuition?

Register now
Digital Journeys Sixth Sense 20th July 2017, 9:30am to 4:30pm

Thank you for registering your interest for Digital Journeys: Sixth Sense

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Please note, spaces for this event are limited and registration alone is not confirmation of a place.

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Speakers & Panellists

  • Phil Miles
    Google DoubleClick

    Phil Miles

    Director
    Media Buying Solutions
  • Jeremy Waite
    IBM

    Jeremy Waite

    Evangelist
  • Dave Coplin
    Microsoft UK

    Dave Coplin

    Principal Tech Evangelist
  • Lucia Mastromauro
    King Advertising EMEA

    Lucia Mastromauro

    MD
  • Alex Arias
    King Advertising EMEA

    Alex Arias

    VP Data Products
  • Matt Bush
    Google EMEA

    Matt Bush

    Director
  • Chris Gale
    Google Cloud

    Chris Gale

    Business Manager
  • Simon Heseltine
    Forrent.com

    Simon Heseltine

    VP of Search
  • Emily Booth
    IBM

    Emily Booth

    Partner Manager
  • Emily Tan
    Campaign

    Emily Tan

    Technology Editor
  • Matt West
    Feefo

    Matt West

    CMO
  • Jonathan Epstein
    Sentient

    Jonathan Epstein

    Senior Vice President
  • Maciej Piwoni
    Sage

    Maciej Piwoni

    Global Data Strategy Manager
  • Fintan Gillespie
    Snap Inc.

    Fintan Gillespie

    Head of eCommerce and Streaming
  • Chris Bailes
    Twitter

    Chris Bailes

    Head of Agency Sales
  • Peter Giles
    Google

    Peter Giles

    Agency Sales
  • Celine Bannino
    Strauss Coffee BV

    Celine Bannino

    CMO
Agenda

09:30

Coffee & registration

10:00

Introduction

Greg Roberts - Head of Business Development, Jellyfish

10:10

Consumer experiences in the age of assistance

Peter Giles - Agency Sales, Google

10:30

From intuitive marketing to data driven marketing... and back

Celine Bannino – CMO, Strauss Coffee BV

10:50

AI: The future of marketing & the death of the CMO

Jeremy Waite – Evangelist, IBM

11:10

Coffee break

11:30

The technology powering Snap's ads platform

Fintan Gillespie - Head of eCommerce & Streaming, Snapchat

11:50

The changing face of search & personalization

Simon Heseltine – VP of Search, ForRent.com

12:10

Smarter marketing in an AI first world

Phil Miles - Director, Google (DoubleClick)

12:30

Panel - Future proofing your marketing team

Maciej Piwoni - Sage, Matt West - Feefo, Lucia Mastromauro – King, Chaired by Rob Pierre – Jellyfish

12:50

Lunch

13:50

Tasty candies, sweet ads, machine learning & AI: The invisible alchemy

Lucia Mastromauro, MD & Alex Arias, VP Data Products - King Advertising EMEA

14:10

Evolutionary computation: The 'other' AI

Jonathan Epstein – Senior VP, Sentient

14:30

Personalised customer journeys

Emily Booth – Partner Manager, IBM

14:50

Coffee break

15:10

Brilliant bots & Twitter

Chris Bailes – Head of Agency Sales, Twitter

15:30

Marketing meets science

Chris Gale - Cloud Platform Sales, Google

15:50

Panel - Who is winning the race for artificial intelligence?

Matt Bush - Google, Jeremy Waite - IBM & Dave Coplin - Microsoft, Chaired by Emily Tan - Campaign

16:10

Q&A

16:20

Drinks & canapes

View all our speakers from last year on the Jellyfish Agency YouTube Channel

where the worlds of machines, emotional intelligence and creativity collide.

This is no longer marketing. This is everyday life beyond the now. Will you be present?